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5 Ways Promotional Products Help Your Business - Digital Hula Marketing
Learn how promotional items can bring in new customers and keep existing ones.
Promotional products are an excellent marketing tool for your company to increase brand awareness, create a sense of community, and generate goodwill among existing customers or potential ones.
Here are five ways that promotional products make a big difference in how your business is seen by your current and potential customers.
1) Promotional items differentiate your brand.
One of the best ways to increase awareness of your business is by integrating custom promotional products into your marketing strategy. Custom Promotional products are an effective way to distinguish yourself from competitors and make sure that people remember you more distinctly than your competitors.
This is especially true if your promo items are high-quality name-brand items that people really want.
Make your company stand out from the competition
A memorable promotional product also makes it easier for people to picture themselves using your product, too. Thus, a promo item that is deeply associated with your company may be better received by consumers than a conventional marketing tactic such as a poster or billboard.
2) Custom promotional products build a sense of community.
Promotional products offer the opportunity to create a sense of community around your brand among existing customers or potential ones. This could be an ideal way for your business to connect with people in the local area.
Custom items, especially ones that are unique or handmade, can build a stronger connection between your brand and consumers because of the personable feel they have.
Word-of-mouth advertising
They can also be used to generate word-of-mouth marketing by having satisfied customers distribute them among their friends and family members. If the product is well-made, it could potentially become a cherished item that will remind them of your company whenever they see it.
A promotional product study discovered that 89 percent of people can recall the advertiser of a promotional product they received.
3) Promotional giveaways show appreciation and gratitude.
Promos offer you a great opportunity to show the people in your life that you appreciate them. Getting a gift of any kind is always special and meaningful, but promotional items that were created specifically for someone (or some business) give the added sense that they were specially selected and not just bought off the shelf.
Think of the last time you received a gift.
4) Promos show support for your company's cause.
Promotional products can also be used to show support for your business's cause or charity. Promotional products that are imprinted with your logo, brand name, website URL, or special message can help to spread awareness of an important issue.
For instance, if you run a business that aims to provide clean drinking water for countries in Africa, you could use them to raise money for your company's cause.
Build your team
Friends, family, and loyal customers often desire items like hats or hooded sweatshirts to represent their association with you. This is especially true if have a strong bond with the local community through charity, sports, or event sponsorship.
5) Quality swag extends the life of your marketing efforts.
Promotional products are an excellent choice to maximize your marketing efforts. Unlike cheap free giveaways, these items can be used for years before they need to be discarded. A quality custom imprinted product will last much longer than other giveaway items like key-chains or novelty toys. Here are a few examples:
- Hats
- Bags
- Lunch coolers
Hats
Logo hats are classic promotional items that are useful to have for any business.
Hats can be imprinted with your brand logo, website, or slogan so people who wear them will be reminded of your company always.
They also come in lots of styles, including baseball caps and beanies, so you can find the perfect one for your target audience. Studies show that on average clients will keep a promotional hat for a year.
Promotional Bags
Bags are another classic item that is often used by companies of all sizes.
You can use them to get your name out there in public places, trade shows, and other venues and events where people walk around with their belongings.
People who have to carry groceries or other products will also find them very useful for carrying things around.
Lunch coolers
These are the perfect promotional product for companies whose employees bring their lunch from home. Employees are guaranteed to love these and they make fantastic a swag item for golf event sponsorships.
If you provide products to other businesses, such as food products or cleaning supplies, lunch coolers could be a great promotional item for you as well.
These items will be used by people outside of the office every day and displayed prominently. This makes it very likely for others to see them and find out about your brand.
Bonus: More considerations for custom promotional products
Personalized promotional products are that you can get them in virtually any size, shape, color, or imprint method. For this reason, they are perfect for businesses of all sizes and target audiences. They also allow you to get very creative with your logos and designs.
Eco friendly
Caring for the environment is one of the latest trends that people around the world can get behind. Many products today promote zero impact or reduced carbon footprint methods of printing, production, or sourcing.
These types of promos send a message that you care as well. The idea to save the planet's resources is not just a growing trend, but a good idea that benefits us all.
Promos leave a lasting impression
Consumers are also likely to use quality items regularly as well which makes them great conversation starters. Coffee mugs are one example typically used every day. An umbrella is another good example that people remember because of its usefulness. By simply having your logo or company name on these gifts, you increase brand awareness exponentially.
The best part is that this kind of marketing doesn’t require much effort either because consumers can do most of the work by themselves; why not take advantage?
Customer Retention
Promotional products can also be used as effective customer retention tools by giving them away on special occasions such as birthdays or anniversaries. It’s important to remember that loyal customers tend to spend more money over time compared with new ones; why not reward them for their business?
Even if promotional materials do not result in immediate sales, there may be a chance that consumers will come back and buy again at some point down the road! So reach out today and begin creating relationships by offering your personalized promo items.
Budget-friendly
A marketing campaign using pens can be run for less than the cost of putting flyers on cars and lead to better success. Think sticky notes, small toys, and other ideas that don't require a large budget.
Local suppliers can also reduce prices by eliminating shipping costs and providing other services.
Summary
Promotional products can be a great way to increase awareness of your company, create a lasting impression with customers, clients, employees, and potential new hires, add some personality to your brand image and provide an opportunity for customer retention.
Event promotions are an attractive way to stand out in your industry.
With the right type of promotional product in hand, you can do all these things!
What types of promo items have you received before that left a good or bad impression on you? Let us know or comment on our Facebook page.
The New Word-of-Mouth
